Pricing
Local Public offers apps-as-a-service via annual subscription, with a one-year minimum and optional auto-renew.
Pricing is on a sliding scale, based on station size, as measured by number of Passport-eligible members.
We hate pricing uncertainty. So we offer a three-year price lock for all stations that sign up for FY26 (launching July 1, 2025-June 30 2026). Prices may decrease, but will not go up.
We also hate tech platform lock-in. So after the first year, stations are free to export their data and download their front-end app code to use as they please. (Apps would require back-end.)
FY26 pricing
| Station Size (Passport-eligible members) |
One-time Onboarding (all platforms) |
Annual Subscription |
| Small (< 15,000) | $8,000 | $60,000 |
| Medium (15-40k) | $12,000 | $75,000 |
| Large (> 40,000) | $20,000 | $100,000 |
Details
The Local Public service includes ...
- on-boarding and staff training
- unlimited seats on our collaborative Content Management System
- locally-branded streaming apps across nine platforms
- app design (customizing with your logo and colors)
- launch support
- analytics feeds and integration with station Google Analytics accounts
- uptime guarantees
Platforms
We will provide apps across the following platforms:
- Roku
- Apple TV
- Fire TV
- Android TV
- iOS
- Android
- LG smart TV
- Samsung smart TV
- Web video portal (coming August 2025)
Additional platforms will most likely be added in the future, based on feedback from our station advisory board and clients.
Return on investment
With our traditional, local-broadcast business model disrupted, and future federal funding in question, stations need to be fiscally responsible.
To that end, Local Public apps are designed to become your new revenue engine – via member conversion – as broadcast-related donations and underwriting fade.
WETA ran the numbers and projected to break even in Year 1, with significant additional membership gains going forward. Download the ROI calculator below to see WETA's math, and to adapt/use for your station.
To quote Miguel Monteverde (SVP and General Manager, WETA Greater Washington) from a recent WETA+ demo: "We didn't do this just because it looked cool."